Intro
Baby Shark Original is a hot new brand.
It’s a luxury dress that has been designed by the world’s leading fashion designers and hand-crafted in Italy. They have already launched their first product, a sleeveless dress and they are looking to expand their range to include other products such as tights, underwear and swimwear.
The brand has positioned itself as an easy to wear luxury brand for women who want to be prepared for any occasion.
The dress is made from the finest quality fabrics featuring soft yet durable high-quality leather detailing and is available in various colours and with different styles of sweetheart necklines. As it has been designed in a way that makes it easy to wear, Baby Shark Original dresses will be perfect for day or night occasions whether you’re attending a party, going out or just having fun at home.
How “Baby Shark” Became A Viral Sensation
This post is an attempt to understand how a new product became such a viral sensation. It’s also an attempt to provide some context for the current state of app stores and why we’re seeing so many apps (both big and small) with such limited user-base.
So, why the baby shark? Why did that one idea become so popular? The answer is more complex than it seems.
Baby Shark was started in 2011 by Dave Folsom, who had been working on something much smaller (and more experimental) before he decided to take on his first startup project: a clone of the popular RSS reader for Palm OS devices (which was actually coded by someone else). The first version of Baby Shark only included a handful of features, but was still pretty good at what it did. After several months of work, Dave came up with the idea for Baby Shark to Behemoth . He thought that the PS Look-Alike post format — which was fairly standard for RSS readers back then — wouldn’t have been as widely used if it wasn’t made as easy as possible for people to create and publish their own content.
The name “Baby Shark” seemed like a good fit because it combined two “things I want” into one: the look-alike post format — which is widely used (and abused) today — and quick creation and publishing.
The name itself comes from two things: It means “little shark” in Japanese; and it means “shark-like fish” in German. These were both important aspects of the product at the time; they were also both words which people were familiar with. Dave got approval from Apple when he submitted his application, but they didn’t think it would sell well enough to justify its immense cost (around $750).
Anyway, after several delays due to internal issues at Apple, Dave finally launched Baby Shark in September 2011. It had no ads or branding whatsoever; no product page or sales page; nothing about what it sold at all (although these would come later). It just looked like an RSS feed reader app until you opened its settings menu: where you could edit certain aspects of your feed — add categories, tags and news feeds, etc.; and choose what kind of reading experience you wanted from your feed: read everything or create your own custom list based on tags & categories (which could be saved locally or synced
The Story Behind Pinkfong And Their Content Strategy
I am going to make a big assumption here. I just assume that the pinkfong team is smart enough (and they are) to spot their own opportunity and capitalize on it. It’s very likely that this is what they should do, so I will assume it for the sake of argument.
Pinkfong is a company in its early stages, and thus has not yet been able to fully market their product because of the initial learning curve involved before launch. The product itself is not particularly innovative (unlike some new products). We will use this as an example for showing how Pinkfong can be successful in both the media marketing and content strategy markets. The pinkfong team actually makes very little in the way of money from their business at present, instead relying heavily on “content marketing” — promoting articles from their blog and other places online (which goes well with their back-end marketing strategies). If you want to follow them closely over time, they are worth following as a company as well as a brand — but that’s another story!
What The Internet Thinks About “Baby Shark”
I was wondering what the internet thinks of baby shark. It goes without saying that this is a meme, and a good one at that, but I still wanted to ask whether it has any staying power on the internet.
After some digging I found this post by Mr. Pinkfong, entitled “What The Internet Thinks About Baby Shark”
Mr. Pinkfong started his post with this very short summary of the meme (which may be in direct opposition to mine):
The Internet loves Baby Shark! Nowadays, I would say that 80% of my friends have heard about Baby Shark at least once in their life from their parents or from news media (e.g: TV shows or movies). It’s not just children anymore; adults tend to have heard about Baby Shark as well (e.g: television shows, movies). And for some reason, it’s very easy for people to tell if someone has heard about Baby Shark or not! I mean…it’s so simple! Just a quick Google search will show you 10-20+ results right away.
If you go through those links below, you’ll see that the majority of them are directed towards the whole “Baby Shark” thing, while very few are specifically related to me or my business — but then again…it’s only 10% of my friends and they were born in the 80’s! So…that makes it even more likely that they have also heard about Baby Shark AND if they haven’t – they definitely know someone who has!
So…what do I think? Well…I think it’s funny and cool and unique, which is why I’m creating this blog post 🙂 My goal is to share with you some information about me and my business so that you can see where I have come from and where we are going 🙂 Thank You For Reading! You Can Find Me @MrPinkfong , Twitter , Facebook , Website and Instagram .
Why Pinkfong Is So Successful
Pinkfong is a Japanese theme park that has been in operation since 1980. It is the only theme park in Japan that has its own theme ship. The “Pinkfong” is an amphibious vehicle and you can take it on a ride to the top of the hill where you can enjoy sea and sky views.
It just so happens that Pinkfong also happens to be one of the most successful theme parks in Japan currently, having been featured in a recent Businessweek article with some stats:
This year, Pinkfong will see more than 1.4 million visitors and about 1,500 rides
In 1961, three years after opening, Pinkfong was already showing 65% growth every year for 10 years. By the end of this decade, it was already showing 100% growth every year for six years.
The average number of visitors per day increased from 7,000 to 40,000 from 1961 to 1967 . . . then dropped to 35,000 in 1978 . . . and then rose again in 1979 to 76,000 a day (businessweek.com).
All these numbers are very impressive but they are only relevant as measures of success if we were talking about a single company or brand (it’s hard not to notice how successful Pinkfong is when you look at their various subsidiaries). But what about companies like Zombie Industries or even our own company? What does success look like for us? What does it mean to have achieved success?
I have been thinking about this recently when I was researching ways that other companies could improve upon our own model. To do this research I looked at several metrics and data points that we could use as indicators of success: revenue per visitor (the value per dollar we make), average number of visitors per day (the money we make), average revenue per visitor (how much revenue we make) and most importantly: total revenues earned over an entire year vs total revenue generated over an entire quarter (a proxy for how many people were visiting our site during any given quarter). With these three metrics I was able to calculate how many visitors each month had visited Zombie Industries over the past 12 months (basically if my home page had 5 pages which had generated 20+ unique visitors a month they would be counted here). For each metric I then calculated the percentage increase from previous month versus previous quarter: so if we had seen an increase from 50K/month last month to 100K/month last quarter
Conclusion
When I raised my first child, I had a pretty good idea of what I wanted to be when I grew up. What I didn’t know was that my wife would end up becoming a mother of two. And when she did, I really didn’t feel like a father. It wasn’t until my kids were born that it dawned on me how much different the two roles are. However, as the years passed, I found myself wondering: “What if we had called them something else?”
My wife and I searched for answers to this question for years until finally we stumbled across a book called The Art of Baby Shaming by Sarah Lacy and her husband David Schwartz. The book was all about the power of baby shaming, which involved taking some steps beyond simply telling parents that their children were bad at something. Instead, they would give them the power to shame themselves — they would tell them how ugly they are, or how useless and incompetent they are in life. This book gave us permission to change our baby shark original pinkfong mindsets and realized that we could also change the way people saw our children — or at least change the way we saw our children’s future selves.
Many parents may not want to go through this pain (at least not for their own kids). But it does give parents who do want to raise their kids with some clarity — both in terms of what you can accomplish with your child (and how your child will be seen by others), and what you can achieve by raising your child (and how others will treat him/her).
Baby Shark Original Pinkfong is an honest expression of this attitude towards parenting: “We are not going to force you into any decisions about your own future, but neither will we tell you what choices should be made for you. We will give you love first and then information later. You must find out on your own if you are capable or unsuitable for certain things…if it fits into your values and personality, then let it happen.”
We hope you enjoy our product!